EP 26December 10, 2024· 1:10:00

How Riaz Surti Went from Fried Chicken to National Shelves with Hearty Foods

with Riaz Surti — Founder, Hearty Foods

food industryCPGentrepreneurshipscalingretail

Episode Summary

Riaz Surti joins the Caravan to tell the story of Hearty Foods — a brand that started from the simplest roots and grew into a product sitting on national retail shelves. From frying chicken to mastering CPG distribution, Riaz breaks down what it actually takes to build a food brand from scratch. The conversation covers the unglamorous side of the food industry: supply chain nightmares, retail negotiations, and the persistence required to get your product in front of consumers at scale.

Key Takeaways

  • The food industry rewards persistence and relationships above all
  • Getting on national shelves requires a completely different playbook than local sales
  • Starting simple (fried chicken) can lead to massive scale if you keep iterating
  • CPG entrepreneurship is a grind — but the margins improve with volume
  • Authenticity in your product creates loyal customers who become evangelists

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